OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: CO BRAND PARTNERSHIP | MARKET: LA, MIAMI, ATLANTA, NYC
Synopsis: Say Ok and Billboard Media Group joined forces with Ford Motor Company to produce Ford Front Row, a far reaching music program incorporating premiere live events, original video content features, and social engagement with both established stars and buzzing emerging artists. The Ford Front Row series delivered a memorable experience that positioned Ford as the brand that Goes Further in connecting fans with the artists and music they love.