Bumble Hive

OBJECTIVE: STRATEGIC PARTNERSHIP | CLASSIFICATION: BRAND AWARENESS | MARKET: NYC

Synopsis: Say Ok created a consumer experience for Bumble that allowed current and future users to experience an immersive, real life activation of the brand. An initiative designed to empower women, the pop-up hosted networking events, an entrepreneur panel series, styling services, and exclusive product giveaways allowing guests to experience Bumble IRL. Creating a compelling experience and increasing brand equity in a crowded, competitive space. We partnered with Saks and were tasked with elevating both brands and creating an experience that would speak to both their audiences.