OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: ARTIST LOUNGE | MARKET: LOS ANGELES, CALIFORNIA
Synopsis: At Camp Flog Gnaw, YouTube Music joined forces with Say Ok to bring the artist's lounge to life. This collaboration resulted in the creation of a captivating space dedicated to capturing content and showcasing YouTube Music's deep involvement in the music world. The lounge featured larger-than-life elements, providing an immersive experience that reflected YouTube Music's significant investment in the industry. Private vignettes were set up for moments of relaxation, while designated areas allowed attendees to lounge and engage in playful activities.