OBJECTIVE: STRATEGIC PARTNERSHIP | CLASSIFICATION: MARKETING CAMPAIGN | MARKET: GLOBAL
Synopsis: YouTube Music hosted a Q&A, music video screening and live performance for fans of Canadian singer/songwriter Jessie Reyez. The event took place at a restaurant in West Hollywood, CA where her latest single Body Counts music video was screened. The restaurant was transformed to replicate scenes of her music video to create a unique experience for attendees while getting to know Jessie in an intimate setting.