Harverd Dropout
OBJECTIVE: STRATEGIC PARTNERSHIP | CLASSIFICATION: MARKETING CAMPAIGN | MARKET: LOS ANGELES
Synopsis: YouTube Music partnered with Warner Brothers Records for the release of Lil Pump’s latest album Harverd Dropout. The space was converted into Pump University with colorful rooms that included a bouncy house, arcade machines, library, science lab, graduation step and repeat, and a food truck. Lil Pump came out at night to premiere his music video Be Like Me for fans and sing a few songs. We added touches of YouTube Music branding in the space and a custom photo booth for guests to take the perfect graduation inspired photo.
