Lifecycle
OBJECTIVE: PRODUCT AWARENESS | CLASSIFICATION: AWARENESS EVENT | MARKET: SF/LOMPOC/LA
Synopsis: AIDS/LifeCycle is a 7 day fully supported bike ride from SF to LA along the California coast to raise money and bring awareness to the fight against HIV/AIDS. This life changing experience along the stunning coast of California was captured by Say Ok photographers in a variety of settings, from a logo designed step and repeat to team scheduled shoots to individual photo finishes, and uploaded in real time for each participant to enjoy and share using Microsoft's OneDrive technology.
