Pray for the Wicked

OBJECTIVE: STRATEGIC PARTNERSHIP | CLASSIFICATION: MARKETING CAMPAIGN  | MARKET: GLOBAL

Synopsis: YouTube Music hosted a Live Release Party at the YouTube Space LA for singer Brendon Urie of Panic at the Disco. The band recently released a new album called, “Pray for the Wicked” and fans were invited to a private acoustic performance by Brendon and Q&A hosted by DJ Dillon Francis. The space was recreated to the look and feel of their album and included a photo booth to give them an opportunity to have their own album cover moment. The event was live streamed in both London and NYC on YouTube. At the watch party in London fans were able  to take part in the Q & A.