Moscow Mule 75th Anniversary

OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: CULTURAL FESTIVAL | MARKET: LOS ANGELES, CA

Synopsis: This year Complex showcased their very first expertly curated convention and festival that brought the world of Complex to life. The festival included pop up shops, food, discussion panels and live music performances from some of the biggest artists today. Say OK was enlisted to create a fully immersive LED "wave" as well as a LED VIP bar for Smirnoff. Celebrating the 75th anniversary of the Moscow Mule, our team created exclusive content for the LED screens that represented the main components of a traditional Moscow Mule. Vodka, ice, ginger beer and lime. Attendees were fully immersed as they watched the Moscow Mule come to life.