YouTube Originals
OBJECTIVE: BRAND AWARENESS | CLASSIFICATION: FILM FESTIVAL | MARKET: PARK CITY, UTAH
Synopsis: YouTube’s presence at Sundance was focused around YouTube Originals. We took over Handle, a restaurant in the heart of Park City, and threw a private dinner and after party. YouTube Original posters filled the room along with custom neon signs, a custom DJ booth, unique branded content, and ambient lighting.
